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Trusted Advisor to the Localization Industry

Managing Growth in Localization

Richard Brooks is an experienced consultant and former CEO with a rich background in enhancing sales, marketing, and key account management. Educated to MBA level and an engaging university lecturer, Richard brings a wealth of expertise in corporate strategy. Globally oriented, he excels in elevating businesses across diverse international markets.

Richard is a dynamic force in supporting the localization and wider services sector, bringing a global perspective to every project. Open to exploring new opportunities, he invites you to reach out and engage in a transformative conversation.

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Richard Brooks

Managing, Positioning and Reinventing your LSP

Language service companies don’t often encounter challenges because of the quality of the work they produce—this is often superb. Difficulties arise due to the quality of business decisions, particularly in these key areas:

Marketing
Marketing

How is your company different from the thousands of other LSPs? What market segments are you targeting? Who are your strategic accounts? How do you plan to reach new clients and establish a strong brand presence? Can you explain what value your services offer your customers? What strategies will you employ to communicate your unique value proposition of your language services?

Finance
Finance

How are you managing your financial aspects, including budgeting, pricing strategies, and cash flow management? Is your LSPs financial performance in line with your competitors? Are you considering crucial decisions related to company valuation, engaging in Mergers and Acquisitions (M&A), and implementing succession planning? Do you know what your LSP is worth? Do you have a plan to increase this value?

Innovation
Innovation

How are you ensuring that your company stays ahead in a rapidly evolving industry? How do you measure the impact of your innovative initiatives on client satisfaction? Are you leveraging data analytics and to drive innovation? Are you fostering a culture of innovation to encourage new ideas and approaches? Are you monitoring and adapting to emerging trends in the language services industry?

Navigating through questions like these and creating a strategic plan for your LSP is a process that demands dedication and time, both from you and from me. If you’re ready to make this commitment, I am here to collaborate and guide you every step of the way.

The first step is simple: book a call with me. It all begins with a conversation.

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Latest Articles

A unique blend of corporate strategy insights, global business trends, and practical advice for thriving in the international market.

  • Harnessing AI for Language Service Providers

    Harnessing AI for Language Service Providers

    Explores the transformative role of AI in the language services industry. It examines practical applications of large language models (LLMs) across various LSP operations, including marketing, sales, and client service. Emphasises the importance of strategic AI integration, client value, and navigating issues of data privacy and security within the ever-evolving AI landscape.

  • Hiring a Consultant: Navigating Growth in Localization and Translation

    Hiring a Consultant: Navigating Growth in Localization and Translation

    Explore the transformative role of consultancy in the localization and translation industry. This article delves into the essential qualities of a business consultant, the strategic value they bring to businesses, and the process of engaging with a consultant. It reflects my personal journey into consultancy and my approach to bridging theory with practice, offering valuable…

  • Advanced Link Building Strategies for Localization Firms

    Advanced Link Building Strategies for Localization Firms

    This article delves into link building for localization companies, highlighting strategies like quality content creation, effective outreach, guest blogging, and social media utilisation. It emphasises the importance of high-quality backlinks and offers insights into future trends, focusing on ethical practices and the potential impact of AI in the industry.